"An agency is really its people, and we have been very impressed with our team, their strategic insight and process is fantastic."
- Natalie Jenkins, Director Field Marketing
"Rubicon has done an exceptional job of leveraging our Eloqua solution, resulting in over a 200% increase in prospect responses."
- Bud Gilson, VP of Marketing
"Rubicon immediately had credibility with our management, sales and marketing teams...facilitating an excellent implementation of Eloqua."
- Mark Keh, Direct Marketing Manager
"In Q'4 06, with Rubicon's help in messaging, creative and website development, PolyServe achieved the most successful quarter in the company's history."
- Ian Miller, VP of Sales
"Rubicon is a highly responsive partner, who can quickly understand our goals, execute complex-integrated campaign...and who always delivers results."
- Joan Salvatore, AVP Trend Analyst
"Rubicon helped our team define a clear process for scoring and distributing high-value leads to our global Sales team in North America, Asia and Europe."
- Matt Harris, VP Marketing
"Rubicon is a great resource for our team. Their unwavering commitment to customer service, quality of work and their understanding of our brand is impressive."
- Gregg LeBlanc, Director of Marketing
"Rubicon has been a superb partner in the development of our electronic marketing initiatives. I am pleased to recommend their services."
- Seth Miller, CMO
"Rubicon really "gets it" when it comes to driving traffic, generating leads and maximizing their lead generation metrics.
- Sherri Ramm, Director Global Marketing
"Rubicon did a great job of driving consensus between Marketing and Sales, helping us develop a very effective lead management system."
- Dan Wolff, Director of Marketing Programs
The brave new world of Marketing Automation.
Most business functions—manufacturing, finance, sales, operations—have been automated to a certain degree, and for good reason. Technology tools have done wonders for the formalization and continual improvement of processes and procedures that drive business success.
Rubicon is among the first marketing agencies to specialize in technology tools that enable
the automation, analysis and refinement of marketing activities. And because marketing is sales, these tools help reveal and improve the sales impact of each marketing program.
How much do you spend on a lead? How are leads qualified? What is the process—and how much does it cost—to turn a low-quality contact into a high-quality prospect? What is the revenue impact of each lead? What is the lead-to-sale ratio? What campaigns are most successful?