| Services : Clients : About Us |
IV 04.2007 |
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| Rubicon Launches Marketing Automation Practice! |
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On March 26th, Rubicon Marketing Group became one of the first agencies on the West Coast to offer a Marketing Automation Technology to complement its solutions and services. Market2Lead is the first product, in a whole line of marketing solutions that Rubicon offers to optimize its clients’ lead generation, management and overall marketing and sales performance. In a recent interview; Robert Moreau, EVP at Rubicon stated, “This is a very exciting moment for us, our partner, and most importantly our clients. The marketing automation space is growing fast and its one of the most exciting technologies to come along for marketers in years. We are honored to be one of the first agencies selected.” Keep your eyes open for additional news to come in future months. | |
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| Top 5 Marketing Conferences and Summits |
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ad:tech > |
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MarketingSherpa B-to-B Demand Generation Conferences > |
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CMO Summit > |
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: Marketing Automation Must Do's
Robert J. Moreau- In the “ever-evolving” business to business environment lead generation has become the number one priority for many marketers. The true 1-1 marketing approach has been made much more powerful (and feasible) with the rapid expansion of web analytics, introduction of marketing automation solutions and the integration of those solutions with CRM and Sales Force Automation technologies like Salesforce.com. The benefits can be endless; generating more qualified sales opportunities faster, communicating the right message at the right time in your customer’s buying process, maximizing your ability to get a perfectly clear measurement of BOTH your marketing and sales pipelines, improving the validity of your marketing and sales databases, and being able to execute multiple campaigns with less marketing staff, just to name a few. But, with opportunity comes risk and for many of you that had the pleasure of implementing a CRM solution in the late 90’s will agree that this does not always go as planned and can end up being extremely time consuming and costly if not done right. Having experienced this first hand, below you will find five recommendations to assist your organization in successful marketing automation integration without the headaches!
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April 2007
Tektronix SVP Marketing Martyn Etherington shares his thoughts on marketing leads dashboards
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UPCOMING WEBINARS
April 25, 2007
Winning Marketing Leads Dashboards For B2B Companies
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ARCHIVED WEBINARS
January 17, 2007
Adopting the Latest in Online Lead Generation Tactics
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Congratulations Staci Orth! Rubicon Adds Sr. Web Architect
On April 1st, Staci Orth was promoted to Sr. Account Manager. In her new role she will provide guidance and leadership to the growing account team, as well as oversee many of the key Rubicon accounts. Congratulations Staci! Rubicon also added David Straub, Sr. Web Architect to the team at Rubicon. David is an East Coast transplant with Interactive leadership experience that includes work at such companies as Estee Lauder NY, America Online, and Providence Health Systems. David will be responsible for managing Rubicon’s growing interactive business and he will provide technical and strategic leadership to clients of Rubicon. |
PolyServe: Record Company Revenues On April 3rd we introduced a NEW case study, which highlights Polyserve’s incredible growth last year up to their acquisition by HP in March 07. Working with Rubicon, Polyserve achieved a 500% increase in leads, 400% increase in conversions and 200% more leads than was needed to achieve their annual revenue goals! Click here to discover how Rubicon helped refine Polyserve’s messaging and website to drive prospect comprehension, encourage action and shorten their buying cycle. It’s a must read! | | |
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