| Services : Clients : About Us |
VIII 02.2007 |
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| Top 5 Online Marketing Resources |
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Chief Marketer> |
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Marketing Sherpa> |
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Strategy+business> |
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How I never want to see another click through rate figure again!
Kevin Joyce- MROI, marketing cost per order dollar, leads per marketing employee, click through rates, unsubscribe rates, bounce rates, where does it all end? The advent of Marketing Resource Management systems, web analytics tools, andsales force automation databases has perhaps simplified the task of producing marketing dashboard reports but can cloud our vision with a myriad of new useless metrics. Is this enabling us to operate marketing any smarter? With all thesechoices for metrics we must exert a great deal of discipline to focus our marketing resources on measuring and reporting the right variables at the right time, to be presented to the appropriate audience if we are to improve marketingperformance. The dashboard is there to help you drive better, not simply so you can say "Look honey we're doing 107 MPH!".
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February 06, 2007
Planar Home Theatre Business Unit VP and GM Scott Hix discusses his lead generation strategies
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April 25, 2007
Marketing Metrics 2.0
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January 17, 2007
Adopting the Latest in Online Lead Generation Tactics
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Essential Metrics for B-to-B Direct Marketing
Measurement is an extremely hot topic for marketers today, especially for executives in business-to-business markets. More so than ever, marketers are under pressure to demonstrate results, drive opportunities into the Sales pipeline andjustify their demands on budgets. Unfortunately, B-to-B marketers face challenges related to high-priced transactions, lengthy-complex sales cycles and salespeople - who historically don't provide feedback to Marketing. Check out thisgreat article on marketing metrics located at Chief Marketer.
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Rubicon Team Grows; Signs New Clients!
Welcome to 2007! 2006 was a banner year for Rubicon and January 2007 has started off just as 2006 ended; with another great addition to the account team. Kelly Funderburk, Account Manager, comes from Guthy-Renker and brings a wealth ofdirect marketing experience to our already tremendous client services team. The client roster also continues to grow with the addition of WebTrends, The Standard, and The Green Building Initiative heading the list of new client partners. For additional information on "what's happening" at Rubicon check out our news and resource section at | | |
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