The LeadGeneration - Rubicon eNewsletter on lead management, lead nurturing, and marketing automation

V 08.2007

In this issue

	Feature Article		Events
	Industry Article		Whitepaper

Rubicon Continues Business Expansion and Moves into New Offices

Rubicon Marketing Group, a leading provider of lead generation, lead management, and marketing automation solutions for high-growth companies with complex products, announced today that revenues continue to grow rapidly and it has recently hired two new employees in client services.

Ildi Pomeroy has joined as a Sr. Account Manager and brings over 10 years of creative marketing and project management experience with companies such as Intel, Animation Magazine, and Arnotts LTD (Campbell Soups America)

Top 5 Challenges Facing Marketers in 2007

1	Quantify and measure the value of marketing programs and investments >
2	Improve the efficiency and effectiveness of the marketing organization >
3	Grow customer knowledge, insight and conversations >
4 5

:Marketing Interaction Tracks for the B2B Marketer

Robert J. Moreau & Eric Edwards - Welcome to crunch-time. Marketing executives across the country are being hard pressed to demonstrate marketing ROI in a manner that other executives within their organization can understand. This can be especially challenging in B2B organizations with complex products and extended sales cycles. So how does a marketer increase transparency and accountability while simultaneously driving Marketing and Sales alignment?

In a recent CIO Insight study, B2B marketers spoke to the importance of measuring their campaigns and increasing the perceived value of Marketing within the organizations, while simultaneously speaking to the challenges of reaching those goals using traditional marketing practices. Demand generation and lead nurturing that can be linked to profitable top-line growth has become one of the key demands of marketing executives in today’s most progressive organizations.

: Events

July 2007
Kevin Renner, Director of World Wide Programs at FEI on the topic of nurturing leads for organization's with complex products and lengthy sales cycles.

UPCOMING WEBINARS
August 21, 2007
High-Performance Demand Generation

ARCHIVED WEBINARS
April 25, 2007
Winning Marketing Leads Dashboards For B2B Companies

:Industry Article

The Gentle Art Of Lead Nurturing

Thomas Myer - So you've done all the hard work of building a reliable lead generation machine. You're drawing in leads from all kinds of sources (PR, articles, AdWords, word of mouth, blogs) and you've put together a formidable number of useful and educational materials on highly optimized landing pages. When you look at your numbers, you couldn't be happier. Your ads are converting at 7-10% depending on keywords, your press releases are driving 10,000 page views with every blast, and you're getting 15% conversion rates on your landing pages.

: Whitepaper

The Business Case for Integrated Demand Generation
How B2B Marketers Deliver Measurable Results – Elevating Their Companies and Their Careers

Imagine you’ve been asked to give a Board of Directors presentation clearly explaining marketing’s impact under your leadership. It’s painfully clear that your job – and reputation – are now at stake. You could win them over… or you could lose their confidence. Can you make a persuasive case that your marketing investments are paying off?