Marketing Automation - It's Not That Scary!
Featuring: Kevin Joyce, CEO, Rubicon Marketing Group, Inc.Get the Webinar (requires a .WMV media viewer, streaming may not be available)
The introduction of Marketing Automation (MA) technologies for Demand Generation has ushered in an exciting time for marketing professionals. Early adopters have reaped numerous rewards: increased lead conversion rates, pipeline coverage, forecast predictability and revenues. That's the good news.
Unfortunately, while many organizations are beginning to allocate budget dollars for this technology, the vast majority of marketers are unsure of which solution is the best fit for their organization. After all, the vast majority of marketers began their careers to develop compelling content and campaigns... not identify, evaluate and manage technology.
By last count, there are over twenty vendors introducing their twist on Marketing Automation into the marketplace. Compounding matters, the vast majority of traditional Agencies are ill-prepared to assist their customers on making an educated choice. The variety of choices and the differences between the products can be frightening!
Find out if Marketing Automation for Demand Generation is right for you. Let us help your marketing organization make the best and most-informed decision possible.
Questions that are answered include:- What are the different classes of MA?
- Why should I care?
- Who are the key players?
- How are companies using MA to reach their goals?
- How does MA impact people, processes and technology?
- What does a successful deployment look like?
- How do I avoid a failed deployment?
- How much budget should I allocate for MA?
2008 budget planning is underway! Don't miss the opportunity to learn from industry experts how to leverage Marketing Automation for Demand Generation, and what you need to know about this new, cutting edge marketing technology!