Marketing Sherpa: Lead Scoring & Management Roundtable
SUMMARY
October 19, 2006 Special Report: Lead Scoring & Management Roundtable - - 6 Experts Answer Sherpa's Top 10 Questions
Marketing's joy can turn
into marketing's nightmare. Your lead gen campaigns are a huge success
... but now you have to qualify, score and manage all those leads.
Plus, how do you deal with the sales handoff? And, how can you get more
info back from sales in return?
We asked six B-to-B experts with hands-on experience in lead scoring to
share their best tactics.
They had loads of practical advice for you: For many B-to-B marketing departments these days, the biggest challenge isn't getting a steady flow of new leads, it's figuring out how to handle leads on the back end before and during the pass-off to sales. Everyone knows the biggest mistake you can make is simply to hand a fat pile of leads over to sales... without any sorting, qualification, scoring or tracking systems.
But, what's the best way to do all of this?
MarketingSherpa asked six experts to join our exclusive Lead Management
Roundtable. We posed 10 of the toughest questions B-to-B marketers
often ask us about leads. Here are our questions and the practical
advice (as well as sometimes debates) we received.
To read the full article click here.
To read the full article click here.