High-Performance Demand Generation
Featuring:Robert J. Moreau, EVP Sales & Marketing, Rubicon Marketing Group
Steve Gershik, Director of Marketing Innovation, Eloqua Corporation
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The technologies, strategies and tactical options available in demand generation continue to evolve and it's not enough to just understand them if you want to get a competitive edge. Embracing them and committing to hi-performance demand generation will optimize your sales performance and allow your company to increase revenue quarter after quarter! On August 21st, 2007 join executives Robert Moreau and Steve Gershik from industry leading companies Rubicon Marketing Group and Eloqua, for a one hour webinar while they discuss how they've helped companies like WebTrends, SyBase, Nokia, The Standard and FEI get that competitive edge.
Topics that are discussed include how to:
| Double your online web conversions | |
| Use marketing interaction tracks to better nurture leads | |
| Utilize marketing automation to improve marketing results and efficiencies without increasing head count! | |
| Realize the benefits of automated campaign management | |
| Use "best practices" in lead management | |
| Reduce sales cycles by as much as 50% | |
| Measure your marketing campaigns to improve campaign performance |
2008 budget planning is right around the corner! Don't miss the opportunity to learn from industry experts how to leverage hi-performance demand generation in your company!