Rubicon Marketing Group selected as a premier Marketing Operations Technology partner for Eloqua Agency Program
Robert J. Moreau, EVP
503-241-4703 x. 104
www.rubiconway.com
June 20th, 2007
Rubicon Marketing Group, a leading provider of lead generation, lead management, and marketing automation solutions, for high-growth companies with complex products, announced today that it has been selected by Eloqua (www.eloqua.com), the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, as one of its first worldwide agency partners.
This partnership makes Rubicon one of only seven US agencies, and the only Oregon based agency to be selected. With this announcement, Rubicon now provides a wide variety of automated marketing services, in addition to their existing demand generation, lead scoring, lead routing, marketing campaign design and strategic marketing solutions. The addition of Eloqua's Conversion Suite brings a family of demand generation applications that automate and integrate the key marketing and sales functions of lead generation, prospect profiling, website analytics, campaign analytics, and sales force automation (SFA) integration to improve the quality and quantity of sales leads and provide 100% visibility into both the Sales and Marketing funnels.
"This new partnership with Eloqua means that Rubicon Marketing Group will now deliver superior returns on our client's marketing and sales investments through our complete suite of our advanced demand generation, lead management and strategic marketing solutions," stated Robert Moreau, EVP Sales and Marketing for Rubicon Marketing Group. "With the Eloqua Conversion Suite we can now provide our clients the many benefits of marketing automation technology that complement their demand generation and lead nurturing initiatives without the need for additional internal resources."
"We partnered with Rubicon Marketing Group because of their deep expertise in effective business-to-business marketing and proven track record of client success," stated Jim Willis, SVP of Business Development for Eloqua. "Rubicon’s solutions and services complement our technology and we are excited for the tremendous opportunity this partnership represents for both our organizations and our clients."
About Rubicon:
About Eloqua Corporation
Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America, and London. For more information, please visit www.eloqua.com or call 866-327-8764.
Rubicon Marketing Group, Inc.
www.rubiconway.com
New Rubicon - Eloqua partnership to deliver superior returns on client's marketing and sales investments
Rubicon Marketing Group, a leading provider of lead generation, lead management, and marketing automation solutions, for high-growth companies with complex products, announced today that it has been selected by Eloqua (www.eloqua.com), the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, as one of its first worldwide agency partners.
This partnership makes Rubicon one of only seven US agencies, and the only Oregon based agency to be selected. With this announcement, Rubicon now provides a wide variety of automated marketing services, in addition to their existing demand generation, lead scoring, lead routing, marketing campaign design and strategic marketing solutions. The addition of Eloqua's Conversion Suite brings a family of demand generation applications that automate and integrate the key marketing and sales functions of lead generation, prospect profiling, website analytics, campaign analytics, and sales force automation (SFA) integration to improve the quality and quantity of sales leads and provide 100% visibility into both the Sales and Marketing funnels.
"This new partnership with Eloqua means that Rubicon Marketing Group will now deliver superior returns on our client's marketing and sales investments through our complete suite of our advanced demand generation, lead management and strategic marketing solutions," stated Robert Moreau, EVP Sales and Marketing for Rubicon Marketing Group. "With the Eloqua Conversion Suite we can now provide our clients the many benefits of marketing automation technology that complement their demand generation and lead nurturing initiatives without the need for additional internal resources."
"We partnered with Rubicon Marketing Group because of their deep expertise in effective business-to-business marketing and proven track record of client success," stated Jim Willis, SVP of Business Development for Eloqua. "Rubicon’s solutions and services complement our technology and we are excited for the tremendous opportunity this partnership represents for both our organizations and our clients."
About Rubicon:
Rubicon Marketing Group, Inc. a marketing agency based in Portland, Oregon specializes in comprehensive demand-generation programs for their clients. These programs incorporate Sales and Marketing strategy, the creation of critical sales tools and the deployment and management of integrated demand generation and lead nurturing initiatives. Rubicon developed and utilizes the "The RubiconWay"; a repeatable, scaleable and measurable process that has proven to drive revenue, and Marketing and Sales performance through effective programs that drives only qualified leads into the sales pipeline. Rubicon is one of the fastest growing marketing agencies in the Pacific Northwest, with clients that include Intel, PolyServe/HP StorageWorks, WebTrends, Umpqua Bank, McCormick and Schmick's, FEI Inc. and The Green Building Initiative. For more information please contact them directly at (503) 241-4703 or visit them at www.rubiconway.com.
About Eloqua Corporation
Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua's customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America, and London. For more information, please visit www.eloqua.com or call 866-327-8764.