MEDIA CONTACTS: Jim Williams
Eloqua Corporation
781-718-1435
jim.williams@eloqua.com
www.eloqua.com

Mandy Keith
Davies Murphy Group, Inc.
781.418.2421
eloqua@daviesmurphy.com
 
Eloqua Expands Global Reach of Automated Demand Generation Solutions  through Eloqua Agency Success Program
 
New Partner Program Enables Marketing Agencies Worldwide to Deliver Value-Added Services Proven to
Increase Revenue and Lower Lead Acquisition Costs by Automating Demand Generation Best Practices
 
TORONTO - June 12, 2007 - Eloqua Corporation, the leading supplier of automated demand generation
applications and expertise for business-to-business (B2B) marketers, today announced the Eloqua Agency
Success Program, an innovative partner strategy aimed at delivering the company's demand generation
applications through the value-added services of marketing agency partners worldwide.  With the Eloqua
Agency Success Program, Eloqua, together with its agency partners, will be able to provide businesses with
a wide variety of automated marketing services and best practices, including lead generation, lead scoring
and lead nurturing, as well as marketing campaign design, management and measurement.  
 
Eloqua's Conversion Suite is a family of demand generation applications that automate and integrate the
key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign
analytics, and sales force automation (SFA) to improve the quality and quantity of sales leads, eliminate
waste and accelerate the entire selling process. Through this new program, agencies can provide valued-
added services directly to their clients, who will realize the benefits of marketing automation without
investing upfront capital and in-house resources. 
 
Eloqua and its partners developed the program in response to increasing interest in its products by direct
and interactive marketing agencies. The new offering is the latest addition to Eloqua's successful On-
Demand Alliance Program announced in 2006 that supports integrations with leading customer relationship management (CRM) and SFA applications, including salesforce.com, Microsoft , NetSuite, Oracle and
Sage, as well as partnerships with consulting and training partners for these applications. 
 
Eloqua has partnered with several marketing agencies across the United States, Europe and Asia-Pacific,
including Ascentium (US), Aservo (Germany), Astadia (US), Bulldog Solutions (US), Jade Apple
Marketing (Singapore), Meteorite (UK), Rubicon Marketing Group (US), Satama (Finland) and Sqware Peg
(Australia).  Eloqua expects to grow its worldwide partner base to more than 30 agencies by the end of
2007. A full list of current partners can be found at
http://www.eloqua.com/partners/partners_marketing.asp. 
 
"Our partner ecosystem has been carefully designed to benefit both Eloqua and the leading interactive
marketing agencies focused on strategic and tactical demand generation activities," Joe Payne, CEO of
Eloqua.  "These partners can now utilize the leading on-demand marketing applications to build closed-loop
demand generation processes for their customers. Eloqua gains by working with sophisticated marketers
that have proven expertise in executing marketing strategies through best practices."
 
About Eloqua Corporation 
Eloqua provides the leading integrated demand generation applications and expertise for executing,
automating and measuring highly effective B2B marketing programs.  Eloqua drives the entire marketing
process from contact to close, while making prospect interest and intent visible at every step.  With leading
technology backed by expert professional services, Eloqua automates best practices in demand generation
for marketers who need to produce a continuous flow of qualified leads for a professional sales force. 
Eloqua’s customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading
B2B marketers.  Eloqua Corporation is headquartered in Toronto with offices throughout North America,
and London.  For more information, please visit www.eloqua.com or call 866-327-8764.