A recent CIO Insight study indicated that lead generation was one of the top marketing priorities in 2007.  Driving up lead quality and quantity requires that we align lead nurturing programs with prospects' buying process.  We want to leverage marketing programs, educational resources, and offers to effectively communicate the right message at the right time to the right individual.  A lead generation and nurturing dashboard enables marketing program managers to track and evaluate the quantity, quality, frequency, and cost of prospect interactions while providing executives clear evidence of the linkage between marketing spend and the Sales pipeline results.  Reviewing the marketing lead pipeline is no less important than the weekly sales pipeline reviews.

It's a marketing aphorism that we need to test everything. This can be accomplished by measuring everything!  Can you increase your leads and conversions by 50%, or even 500%, by using a marketing leads dashboard? Of course! A well designed leads dashboard percolates the important metrics to the top so you can hone programs and drive up the results quickly.

On April 25th, join Rubicon Marketing Group for a one hour educational discussion on the "best practices" in creating a leads dashboard that can help you double the quantity of qualified leads you deliver to Sales. 

Topics and questions that will be answered include:

• What lead metrics best serve CMOs and how frequently should we report?
• What lead metrics are required for Marketing Program Directors to do their job effectively?
• What technologies can be used to improve your ability to execute and measure each and every marketing program?
• Garbage In Garbage Out (GIGO). How do you keep the marketing database clean so the dashboard is believable?
• What sales and marketing processes do you need to assure success of a marketing dashboard?
• What results from the SFA, CRM, and web analytics systems needs to be integrated into the leads dashboard to be successful?

Rubicon Marketing Group, Inc. presenters:
Kevin Joyce - CEO
Robert J. Moreau - EVP of Sales and Marketing