FOR IMMEDIATE RELEASE:

Rubicon Marketing Group
34 NW 1st Ave #307
Portland, OR 97209
Press Contact: Staci Orth
503-241-4703

January 31, 2006 - Rubicon Marketing Group, a leading provider of outsourced Lead Management, Lead Generation and Lead Nurturing Solutions, announced today that its has acquired UMPQUA Bank as a client.

UMPQUA Bank, rated one of the best-marketed banks in America by Market Sherpa, has chosen Rubicon to develop highly personal, targeted direct mail campaigns.  Rubicon will provide highly targeted market analysis, list brokerage and direct mail production for UMQUA Bank's multiple bank-wide campaigns and new store openings. 

About UMPQUA:
Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings Corporation and has 96 locations between Sacramento, Calif. and Bellevue, Wash., along the Oregon and Northern California Coast and in Central Oregon. Umpqua Bank's hometown is Roseburg, Ore., where it was established in 1953. Recently recognized as the most admired banking services company in Oregon-by-Oregon executives, and by Business Week magazine as one of the "best ideas" of 2005, Umpqua Bank continues to gain attention for its innovative customer experience. Umpqua Holdings also owns retail brokerage subsidiary Strand, Atkinson, Williams & York, Inc., which has locations in Umpqua Bank stores and in dedicated offices throughout Oregon and Southwest Washington. Umpqua Bank's Private Client Services Division provides tailored financial services and products to individual customers. Umpqua Holdings Corporation is headquartered in Portland, Ore. For more information, visit www.umpquabank.com.

About Rubicon:
Rubicon Marketing Group, a marketing agency based in Portland, Oregon specializes in comprehensive lead-generation programs for their clients. These programs incorporate sales and marketing strategy, the creation of critical sales tools and the deployment and management of lead generation initiatives. Rubicon has created a repeatable, scaleable and measurable process that drives qualified leads directly into the sales pipeline. For more information about their services please contact them directly at (971) 544-1484 or visit them at www.rubiconway.com.