HP division takes long-term lead nurturing seriously
By January 2006, PolyServe, a Beaverton, Ore.-based software maker, had reached a point at which, according to Senior Marketing Manager Jeff Day, "People felt things could be improved."
It wasn't that the company, acquired last year by Hewlett-Packard Co., was in crisis. Just the opposite: PolyServe had grown nicely since its founding in 1999, and its storage solutions for clusters of computers was aimed at an industry segment on the cusp of explosive growth. But the company determined its Internet presence was not delivering enough meaningful leads and that it was performing poorly in helping customers understand its products.
Read More...