January 14, 2008 - B2B: Long Haul Marketing | Rubicon Marketing Group, Inc.

Marketing for the long haul

Long-term lead nurturing comes of age in a time when customer info is prime

For the typical b-to-b company, the need for long-term lead nurturing may be self-evident, given that nearly all b-to-b sales cycles are lengthy. But only recently has the need for nurturing been more fully recognized, coinciding with the emergence of tools to help it happen.